The archive is growing.
More cases are being repackaged from real studio builds. We publish a case only when the system is live and the result is real — never a placeholder.
Studio archive
Proof, not invented case studies.
Proof is the product. Every system we build starts with a real business problem and ends with a measurable result.
- Live in production
- Measuring real data
- Internal build system
Animated overview
Watch a lead move through the system.
An animated map of the exact path every real lead takes on selfx.dev — it plays in your browser, nothing is created or sent. Want to type your own message and see the engine reply? Run the live demo →
- 01Lead intakeform / email / DM — validated and stored
- 02Instant AI replybounded to approved claims only
- 03Owner alertTelegram notification within seconds
- 04Qualify loopfit score 0–100, tags, opt-out compliant
- 05Follow-up cadencecron-drained, stops on reply or booking
- 06Operational recordfirst-response time + status tracked
Incoming leadSample: Dental practice“Missed a weekend form submission — want instant follow-up.”
› system idle — press run
Live · response data accumulating
Our own inbound leads had no automated follow-up — each inquiry was replied to manually or missed.
Every inquiry now lands in Postgres and pings the owner's phone within seconds — backed by a unit-tested AI reply, qualify, and follow-up engine ready to switch on.
- Next.js (API routes)
- Postgres
- Claude API
- Telegram Bot API
- +3
Internal build system · working prototype
Building a quality website for a local business takes days of manual back-and-forth, with no governed process that can run it without micromanagement.
A working control-plane prototype — intake in, static site out — running end-to-end on a live server, with 76 deterministic tests passing in its Python package across six website categories.
- Python 3.12
- PyYAML
- File-backed state machine (JSON store)
- Static HTML generation
- +2