Insights

Practical notes on lead response.

Short, specific articles on how local service businesses lose leads — and what practical systems can do about it. No AI buzzwords, no hype.

Lead responseJune 5, 2026 · 6 min read

The 5-minute rule: why the first business to reply usually wins the lead

For local service businesses, the gap between a lead arriving and someone replying is often the only thing that decides who gets the job. Here is what the research shows — and what a practical response system can do about it.

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